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📅 May 18, 2026

Asha Sharma Ushers in the All-Caps XBOX Era and Project Helix - AllKeyShop.com

Microsoft’s gaming arm just went full caps 🔥

The shift to “XBOX” signals a new strategic phase and the quiet retirement of “Microsoft Gaming.”


New CEO Asha Sharma leads a major rebrand to an all-caps XBOX ecosystem, dropping Microsoft Gaming and teasing Project Helix hardware.

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