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📅 May 23, 2026

According to Insider Gaming, new XBOX Chief Strategy Officer Matthew Ball says his focus will include strengthening the console ...

According to Insider Gaming, new XBOX Chief Strategy Officer Matthew Ball says his focus will include strengthening the console business and reviving storied franchises. In an interview with Bloomberg, Ball said XBOX has faced several challenging and “largely disappointing quarters,” but believes the console business remains important, durable, and still growing. He also suggested that if XBOX follows the new CEO’s strategy, revenue and profit should improve over time. Which classic XBOX franchise would you most like to see return? Follow Game News Plus for more gaming updates and share this with someone who would care about XBOX’s next move.

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