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According to PR Newswire, McDonald’s Türkiye has launched “Archie,” a device designed to keep a player’s character moving during...

According to PR Newswire, McDonald’s Türkiye has launched “Archie,” a device designed to keep a player’s character moving during short breaks in online games. Offered with the Pro Gamer Menu, the flexible accessory holds analog sticks together to prevent interruptions like being kicked from matches. The campaign, developed by TBWA\Istanbul, targets a common gamer workaround and turns it into a branded experience available for a limited time via delivery orders.

Would you actually use a device like this while gaming, or is it unnecessary?

#McDonalds #Türkiye



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