According to Dexerto, YouTube is introducing new 30-second unskippable ads for viewers watching through the platform’s TV app. Some ads that previously allowed users to skip after a few seconds will now play fully unless users subscribe to YouTube Premium.
Google says the change targets the TV viewing experience, where people tend to watch content more like traditional television. The company also noted that AI will dynamically choose between 6-second, 15-second, and 30-second ad formats depending on the audience and campaign.
The move comes as YouTube continues to see strong growth on television screens, with more viewers watching through smart TVs and streaming devices.
Would longer unskippable ads on TV make you consider subscribing to YouTube Premium?
#YouTube #TV
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Google says the change targets the TV viewing experience, where people tend to watch content more like traditional television. The company also noted that AI will dynamically choose between 6-second, 15-second, and 30-second ad formats depending on the audience and campaign.
The move comes as YouTube continues to see strong growth on television screens, with more viewers watching through smart TVs and streaming devices.
Would longer unskippable ads on TV make you consider subscribing to YouTube Premium?
#YouTube #TV
(Feed generated with FetchRSS)