GamesBeat shared an exclusive interview with former Microsoft Game Studios head Ed Fries, who says he’s not concerned that new Xbox CEO Asha Sharma comes from outside the gaming industry.
Fries compared Sharma’s appointment to past leadership structures at Microsoft, noting that strong collaboration between business and content leaders can work well. He praised Matt Booty for his deep games background and reflected on Xbox’s history—from Halo: Combat Evolved to Game Pass and major acquisitions.
While acknowledging risks, Fries believes Xbox should stay focused on great games and continue making consoles, arguing that the gaming industry still shows steady long-term growth.
Do you think Xbox needs a CEO with gaming roots, or can strong leadership from outside the industry be just as effective?
#EdFries #Xbox

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Fries compared Sharma’s appointment to past leadership structures at Microsoft, noting that strong collaboration between business and content leaders can work well. He praised Matt Booty for his deep games background and reflected on Xbox’s history—from Halo: Combat Evolved to Game Pass and major acquisitions.
While acknowledging risks, Fries believes Xbox should stay focused on great games and continue making consoles, arguing that the gaming industry still shows steady long-term growth.
Do you think Xbox needs a CEO with gaming roots, or can strong leadership from outside the industry be just as effective?
#EdFries #Xbox

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